ABOUT US

HARUMi Brands Sdn Bhd formly known as D.B.E Poultry Sdn Bhd. Harumi was founded as a broiler farmer operator in 1986 in Pekan Gurney, Sitiawan, Perak. Since 1990s the group has diversified into closed house breeding farm, hatchery, close house broiler farming, feed mills plant & export standard processing plant. Supported by current staff of 600 employees.

OUR HISTORY

  • 1986

    Established as partnership company 

    D.B.E Enterprise

  • 1991

    Broiler Breeder Farm & Hatchery

  • 1994

    Processing Plant

  • 2002

    Feed mills Plant

  • 2005

    Export Standard Processing Plant

  • 2016

    Harumi Brand (Kiosk, Food Truck & Restaurant)

  • 2020

    DBE POULTRY Changes name to HARUMI BRANDS SDN BHD

  • 2021

    HARUMi Homeniaga, HARUMi Crispy Chicken, HARUMi Kitchen

FULLY INTEGRATED HALAL POULTRY COMPANY

FEEDMILLS PLANT

Land area = 4.64 acres
Milling Capacity = 12.75 Mt/Hr @ ,365 Mt/Mth
Total Output = 3,000-3,500 Mt/Mth
Utilization = 47%-50%

Product Output :
Pre-Starter (Day 0-7)
Starter (Day 8-20)
Grower (Day 21-28)
Finisher (Day 29 >)

PROCESSING PLANT

Land Area : 7.63 acres
Capacity : 80,000 birds/day
Freezing : 4 MT/cycle
Storage : 1,000 MT

Activities : Live Bird Receiving & Hanging, Slaughtering & Bleeding, HALAL Checking, Hot Water Scalding Tank, Defethering, Internal Organ Removing, Chilling & Grading, Deboning, Cut Parts, Freezing, Warehousing, Logistics & Distribution.

DAY OLD CHICKS

DOCs are 0-day-old and these chicks are sent by truck from the hatchery to the farm with a standard weight of 38 grams to 45 grams.

They are vaccinated to prevent Newcastle Disease (ND), Infectious Bronchitis Disease (IB) and Infectious Bursal Disease (IBD).

Good quality DOCs can be seen as healthy, with round and bright eyes, strong legs and strong standing and fluffy fur. They are also not too small and have no defects such as deformed feet and toes, crossed beaks, splayed legs and dry feet.

LIVE BROILER CHICKEN

Regular health checks and vaccinations are implemented to ensure livestocks are healthy and disease-free from Salmonella, Avian Influenza, Campylobacter, Newcastle Disease and others. Chicken monitoring programs are also being carried out with the Department of Veterinary Services (DVS) Malaysia.

The broiler chickens are kept in stress-free conditions and the quality of food, beverages, and cleanliness of sheds and farm environment are monitored to ensure quality poultry alongside our biosecurity systems to ensure no diseases are brought in and out.

OUR CLIENT

Hotel | Restaurants | Caterers | Airlines | Hospitals | School | Manufactures | Hypermarket